Just AI Division - Data and Algorithms for Communities
The Just AI Division at the Digital Empowerment Foundation (DEF) is dedicated to fostering a meaningful relationship between social justice and technology. Our mission is to ensure that artificial intelligence (AI) and data-driven systems are inclusive, ethical, and transformative for all, especially marginalised communities in rural and peri-urban India.
Adopting an AI for Social Good approach, we explore the societal implications of AI across critical domains like finance, education, and public services. Through research, capacity-building, and policy advocacy, we address pressing challenges such as exclusion, bias, and opacity in AI systems.

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OUR INITIATIVES
Just AI: Technology with Accountability,
Justice with Voice


Youth
Engagement
Promoting AI literacy to equip young minds with the tools to navigate and influence AI's role in society.


Policy and Accountability
Driving dialogues on AI governance, accountability, and ethical adoption through a multi-stakeholder lens.


Innovation and Recognition
Mentoring startups and recognizing impactful AI solutions through programs like the Just AI Awards.


Community Empowerment
Empowering grassroots innovators and SoochnaPreneurs with AI awareness and data protection skills.


Youth
Engagement
Promoting AI literacy to equip young minds with the tools to navigate and influence AI's role in society.


Policy and Accountability
Driving dialogues on AI governance, accountability, and ethical adoption through a multi-stakeholder lens.


Innovation and Recognition
Mentoring startups and recognizing impactful AI solutions through programs like the Just AI Awards.


Community Empowerment
Empowering grassroots innovators and SoochnaPreneurs with AI awareness and data protection skills.


Youth
Engagement
Promoting AI literacy to equip young minds with the tools to navigate and influence AI's role in society.


Policy and Accountability
Driving dialogues on AI governance, accountability, and ethical adoption through a multi-stakeholder lens.
We are committed to creating a citizen-centric digital framework that upholds social equity and drives responsible AI adoption in India.
Join us in building a future where technology works for everyone.
JUST AI DIVISION’S MANDATE
The Just AI Division's Mandate is rooted in the principle of "We, the People of India," aiming to bridge the digital divide by fostering ethical, inclusive, and citizen-centric adoption of artificial intelligence (AI) and data systems.
Who Benefits from The Just AI Division's Efforts?
The Just AI Division caters to a diverse range of stakeholders, focusing on individuals, communities, and organizations that are directly or indirectly impacted by artificial intelligence and data-driven systems.

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Marginalised Communities
• Rural and peri-urban populations affected by AI in sectors such as finance, education, and public services.
• Vulnerable groups facing challenges like exclusion, bias, and algorithmic manipulation. -
Youth and Learners
• Students and young professionals seeking to understand AI’s potential, limitations, and ethical considerations.
• Aspiring innovators interested in leveraging AI for social good. -
Grassroots Innovators and Entrepreneurs
• SoochnaPreneurs (information entrepreneurs) aiming to use AI to empower their communities.
• Local startups and grassroots organizations needing mentorship and support to develop AI-driven solutions. -
Policymakers and Advocacy Groups
• Governments and institutions working on AI governance, accountability, and ethical frameworks.
• Organizations advocating for inclusive and citizen-centric AI adoption. -
Researchers and Academics
• Scholars and experts examining AI’s societal impact and exploring solutions for ethical and equitable AI.
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Civil Society Organizations
• NGOs and community-based organizations collaborating to address AI-related challenges and build awareness.
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General Public
• Communities needing AI literacy and awareness of algorithmic systems and data protection.



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Inspired by
"We, the People of India,"
this division ensures
everyone is included
in the digital revolution.
KEY ACTIVITIES
The Just AI Division of the Digital Empowerment Foundation (DEF) undertakes the following key activities to promote the ethical, inclusive, and impactful use of artificial intelligence (AI):
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